Academic journals serve as forums for the introduction and presentation for scrutiny of new research, and the critique of existing research. Content typically takes the form of articles presenting original research, review articles, and book reviews.
JOURNAL OF SUSTAINABLE TOURISM
Description:
The Journal of Sustainable
Tourism advances critical understanding of the relationships between
tourism and sustainable development. The journal publishes theoretical,
conceptual and empirical research that explores one or more of the economic,
social, cultural, political, organisational or environmental aspects of the
subject. Contributions are from all disciplinary perspectives, with
inter-disciplinary work being especially welcome. Holistic and integrative
work is encouraged. All geographical areas are included, as are all forms
of tourism, both mass and niche market.
The Journal of Sustainable
Tourism encourages critical views, as well as new ideas and approaches
in relation to the theory and practice linking tourism and sustainability.
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JOURNAL OF TRAVEL RESEARCH
Description:
published quarterly, is the premier, peer-reviewed research
journal focusing on travel and tourism behavior, management and development.
The first scholarly journal in North America focused exclusively on travel and
tourism, JTR provides researchers,
educators, and professionals with up-to-date, high quality, international and
multidisciplinary research on behavioral trends and management theory for one
of the most influential and dynamic industries.
THE FREE BREAKFAST EFFECT: AN EXPERIMENTAL APPROACH TO THE ZERO MODEL IN TOURISM
Description:
This
article presents the first evidence of the zero price effect in tourism. The
multicomponent nature of tourism products adds complexity to the price-setting
process, but also allows managers to take advantage of the interrelationships
among the different components to maximize sales. Taking the zero price model,
the authors adapt and apply it to a two-component tourism product. The
experiments conducted show evidence in favor of the free breakfast effect: even
though people lean toward their preferred, more expensive alternative, when the
cheaper option offers a free breakfast, the demand for the latter increases and
for the former it decreases. This result shows that the zero price effect is
not confined to single products but also applies in multicomponent contexts.
Important managerial implications in the realm of sales promotion policies are
drawn.
EVALUATING RESEARCH METHODS ON TRAVEL BLOGS
Description:
The increase of online diaries, or blogs, has not only affected
communication channels, but also the way tourism destinations are being
promoted and consumed. To date, few studies have focused on the content of
travel blogs as a rich source of destination marketing information. A review of
the current research on travel blogs revealed that the two most popular
research methods used to analyze the content of online diaries are content
analysis and narrative analysis. This paper provides a discussion of the
strengths, weaknesses and implications of using content analysis and narrative
analysis on travel blogs. After a presentation of alternative research methods
on travel blogs, the authors present industry and methodological implications
related to the nature of online diaries.
JOURNAL OF VACATION MARKETING
Description:
fully peer-reviewed, international, quarterly journal that
publishes original research and review articles on topics relating to the
marketing of destinations and businesses/organizations involved in the wider
tourism, hospitality and events industries. Its objective is to provide a forum
for the publication of refereed academic papers and reviewed practitioner
papers which are of direct relevance to industry, while meeting the highest
standards of intellectual rigour.
THE TAKEOFF OF SOCIAL MEDIA IN TOURISM
Over the years, online marketing has grown in importance in
the tourism industry. This media space offers companies throughout the tourism
value system numerous marketing tools, one of the most recent being social
media. Social media allows companies to interact directly with customers via
various Internet platforms and monitor and interact with customer opinions and
evaluations of services. This exploratory article studies the travel portion of
the tourism experience through airlines’ use of social media on two social
media platforms for a 6-month time period. The social media content posted by
airlines is analyzed and categorized according to the promotional marketing
mix. In addition, the authors propose four categories to describe the overall
communicative behavior. Among the results, it is shown that there is a lack of
strategic perspective among airlines’ utilization of social media as it is
being used with limited uniformity. These findings may aid marketing
departments in their marketing and social media communication strategies, while
complementing current marketing research.
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